WARDROBE
Our styling should reflect the sophisticated, edgy, bold tone of voice of our brand. Our wardrobe makes use of Colour collection and mixes it with sustainable materials and finishes.
![wardrobe_cover_02.jpg](https://static.wixstatic.com/media/c0a39b_a6e770c5e19343cfa5f1c235f0e35c91~mv2.jpg/v1/fill/w_653,h_367,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/wardrobe_cover_02.jpg)
GENERAL PRINCIPLES
![0215_dos.jpg](https://static.wixstatic.com/media/c0a39b_de896d7b3fbd40b682e61abb40f0dbf2~mv2.jpg/v1/fill/w_475,h_267,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/0215_dos.jpg)
WARDROBE DOs
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Distinctive and sophisticated cool edge with strong sense of personal style
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Focus on materials that are sustainable and designs that reflect a premium and timeless nature
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Show fabric and garments that would be seen as unexpected to wash/dry
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Clothes are relaxed, premium, and stylish
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Less formal, more original
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Uses the colour palette well
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Bring in interesting details in clothing that show personality
![0215_donts.jpg](https://static.wixstatic.com/media/c0a39b_5f934fc70001428996a2334f20b3a947~mv2.jpg/v1/fill/w_475,h_267,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/0215_donts.jpg)
​WARDROBE DON'Ts
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Items that look like fast fashion
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Items that are too casual
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Unsustainable materials
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Show styling that features too much wear and tear
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Over-saturated colours
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Overwhelming wardrobe that takes too much attention (e.g. oversized patterns, chunky knits, oversized garments)
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Clothes that will date quickly
STYLING PRINCIPLES
DO
![principles_model01_01.jpg](https://static.wixstatic.com/media/c0a39b_be2001602c4b40b1a9f8d2c7fbadbe01~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/principles_model01_01.jpg)
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Tucking in the t-shirt brings a bit of interest to the outfit
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Adding a belt that matches well enhances the outfit
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Well used tone-on-tone approach
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Shoes are black which is nice as it breaks it up a bit
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By adding jewelry such as a small ring brings personality
DON'T
![principles_model01_02.jpg](https://static.wixstatic.com/media/c0a39b_c3414bbacbf2468fb38f79deba2ed60e~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/principles_model01_02.jpg)
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The colours do not work well together
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Avoid preppy look
DO
![principles_model02_01.jpg](https://static.wixstatic.com/media/c0a39b_4b625fa198db433abe0d0574b5585820~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/principles_model02_01.jpg)
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Tucking in the side of the shirt adds more shape and an interesting look to the outfit
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Adding a belt gives a bit of personality
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The leather shorts and high boots give this outfit the right amount of edginess
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Included jewelry that is a bit unexpected
DON'T
![principles_model02_02.jpg](https://static.wixstatic.com/media/c0a39b_0b473851ace14562ab5c4c9bbce101c5~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/principles_model02_02.jpg)
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The outfit looses a bit of edge when not adding the tuck.
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By not seeing the belt the outfit feels not finished
WARDROBE EXAMPLES
DO
![dos_donts_model01_01.jpg](https://static.wixstatic.com/media/c0a39b_b92c0042cbbd4c8c845fa7f9899a6706~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model01_01.jpg)
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Tucking in the wool sweater for a bit more edge
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Leather pants make the outfit more dressy as the top garment is a more laid-back wool sweater
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The white shoes give a nice contrast and break the outfit up a bit
![dos_donts_model01_02.jpg](https://static.wixstatic.com/media/c0a39b_59f69ffbaa854b21bd35e0f56efd3ba6~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model01_02.jpg)
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Add accessories when natural
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The bag & earrings give a bit of a colour pop but do not overpower the rest of the outfit nor take too much focus away from key garments or the talent
DON'T
![dos_donts_model01_03.jpg](https://static.wixstatic.com/media/c0a39b_7744ae3bfd6843239f389999c5027a49~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model01_03.jpg)
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The outfit looses a bit of an edge when not adding the tuck
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Avoid styling that becomes too ordinary/bland
![dos_donts_model01_04.jpg](https://static.wixstatic.com/media/c0a39b_d7568f2a7e174a9a933097ba61836fd3~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model01_04.jpg)
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Adding jeans makes this outfit too laid-back. With two garments that are more relaxed, we loose the edginess
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Not using any accessories makes it a bit bland
DO
![dos_donts_model02_01.jpg](https://static.wixstatic.com/media/c0a39b_4b7bb79cae814e128a0bbc475852431c~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model02_01.jpg)
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Well used tone-on-tone approach
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For accessories – a small ring is enough as the outfit and talent have a strong look together
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The outfit is quite minimal but in this case when the talent has a very interesting look, it makes for a good balance
DON'T
![dos_donts_model02_02.jpg](https://static.wixstatic.com/media/c0a39b_6ad9b1a05a514272b0315d5c91a1400e~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model02_02.jpg)
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Becomes too excessive with adding the necklace.
![dos_donts_model02_03.jpg](https://static.wixstatic.com/media/c0a39b_776c786484ea4b4fa898454a8c89b623~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model02_03.jpg)
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When the shirt is not tucked in, it becomes a bit shapeless. Avoid this kind of feeling in styling
![dos_donts_model02_04.jpg](https://static.wixstatic.com/media/c0a39b_9261d4042b934ee28862face2d8a0f4f~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model02_04.jpg)
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Avoid too contrasting colours on the garments, go more with tone-on-tone. If you want to add contrast (for edginess) you can do so with accessories, e.g. socks, jewelry, shoes, etc.
DO
![dos_donts_model03_01.jpg](https://static.wixstatic.com/media/c0a39b_555ffeecb2eb403385e2e7e9e1885e03~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model03_01.jpg)
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Patterns on garments are OK if it’s subtle (like in this case)
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The undershirt gives a small contrast which in this case brings a bit of edge
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Use sneakers that don’t show any strong branding (e.g. Nike logo)
DON'T
![dos_donts_model03_02.jpg](https://static.wixstatic.com/media/c0a39b_b6d4a95f26e840c68f570fecf47f269e~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model03_02.jpg)
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The jacket does not match well with the rest of the style
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Imbalance in colours between the garments
![dos_donts_model03_03.jpg](https://static.wixstatic.com/media/c0a39b_83bcfd633b1b49df97525af9eb24ba16~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model03_03.jpg)
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The jacket button makes this outfit too uptight
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Avoid the feeling of preppiness
![dos_donts_model03_04.jpg](https://static.wixstatic.com/media/c0a39b_54a64e253d8f4822a4e5c29141ca4e83~mv2.jpg/v1/fill/w_233,h_350,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/dos_donts_model03_04.jpg)
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Too contrasting in colours
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The clash of sporty top and chinos does not make this outfit look premium