WARDROBE
Our styling should reflect the sophisticated, edgy, bold tone of voice of our brand. Our wardrobe makes use of Colour collection and mixes it with sustainable materials and finishes.
GENERAL PRINCIPLES
WARDROBE DOs
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Distinctive and sophisticated cool edge with strong sense of personal style
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Focus on materials that are sustainable and designs that reflect a premium and timeless nature
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Show fabric and garments that would be seen as unexpected to wash/dry
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Clothes are relaxed, premium, and stylish
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Less formal, more original
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Uses the colour palette well
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Bring in interesting details in clothing that show personality
​WARDROBE DON'Ts
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Items that look like fast fashion
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Items that are too casual
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Unsustainable materials
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Show styling that features too much wear and tear
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Over-saturated colours
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Overwhelming wardrobe that takes too much attention (e.g. oversized patterns, chunky knits, oversized garments)
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Clothes that will date quickly
STYLING PRINCIPLES
DO
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Tucking in the t-shirt brings a bit of interest to the outfit
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Adding a belt that matches well enhances the outfit
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Well used tone-on-tone approach
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Shoes are black which is nice as it breaks it up a bit
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By adding jewelry such as a small ring brings personality
DON'T
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The colours do not work well together
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Avoid preppy look
DO
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Tucking in the side of the shirt adds more shape and an interesting look to the outfit
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Adding a belt gives a bit of personality
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The leather shorts and high boots give this outfit the right amount of edginess
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Included jewelry that is a bit unexpected
DON'T
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The outfit looses a bit of edge when not adding the tuck.
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By not seeing the belt the outfit feels not finished
WARDROBE EXAMPLES
DO
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Tucking in the wool sweater for a bit more edge
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Leather pants make the outfit more dressy as the top garment is a more laid-back wool sweater
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The white shoes give a nice contrast and break the outfit up a bit
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Add accessories when natural
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The bag & earrings give a bit of a colour pop but do not overpower the rest of the outfit nor take too much focus away from key garments or the talent
DON'T
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The outfit looses a bit of an edge when not adding the tuck
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Avoid styling that becomes too ordinary/bland
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Adding jeans makes this outfit too laid-back. With two garments that are more relaxed, we loose the edginess
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Not using any accessories makes it a bit bland
DO
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Well used tone-on-tone approach
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For accessories – a small ring is enough as the outfit and talent have a strong look together
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The outfit is quite minimal but in this case when the talent has a very interesting look, it makes for a good balance
DON'T
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Becomes too excessive with adding the necklace.
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When the shirt is not tucked in, it becomes a bit shapeless. Avoid this kind of feeling in styling
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Avoid too contrasting colours on the garments, go more with tone-on-tone. If you want to add contrast (for edginess) you can do so with accessories, e.g. socks, jewelry, shoes, etc.
DO
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Patterns on garments are OK if it’s subtle (like in this case)
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The undershirt gives a small contrast which in this case brings a bit of edge
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Use sneakers that don’t show any strong branding (e.g. Nike logo)
DON'T
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The jacket does not match well with the rest of the style
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Imbalance in colours between the garments
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The jacket button makes this outfit too uptight
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Avoid the feeling of preppiness
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Too contrasting in colours
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The clash of sporty top and chinos does not make this outfit look premium