top of page
Brand
Role of guidelines
Brand attributes
Tone of voice
Art direction
Logo
Colour collection
Typography
Locations
Props & Set styling
Food styling
Casting
Wardrobe
Lighting
Product neutrality
UI neutrality
Action
Cinematography
On-screen text (OST)
On-screen graphics (OSG)
Pictograms
App neutrality
Comparisons
CGI considerations
Colour grading
Music
Images
Technical requirements
Benefit image
E-com gallery image
E-com infographic
Key visual
Lifestyle image
In-situ image
Standard product image
Product detail image
Attractive product view
Social media content
Pictogram
Video
Technical requirements
Product video
USP video
Benefit video
BIC installation video
Design / range comm. video
How-to video
Social media video
Installation video
Resources
Downloads
Changelogs
More
Use tab to navigate through the menu items.
Video
Technical requirements
Product video
USP video
Benefit video
BIC installation video
Design/range communication video
How-to video
Social media video
Installation video
bottom of page
