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Technical requirements

Formats and encoding

Most of our films are shown online in their original 16:9 format. 

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Technical requirements for the final approved videos:

  • Container format: .mov

  • Codecs: DNxHD, Apple Prores 422, Apple Prores 4444

  • Framerate: 25

  • Resolution: 1920x1080

  • Audio Stream: Linear PCM Stereo 48Khz

  • Output colour space: SDR Rec.709

Based on this input, the following sub-formats are generated on EML:

  • FLV

  • Instore_iPad1_or_iPad2_MP4_HDReady

  • Instore_iPad3_or_later_MP4_FullHD

  • Offline_Projector_WMV_FullHD

  • Offline_Projector_WMV_XGA

  • Online_Desk_MP4_ FullHD

  • Online_Desk_MP4_HDReady

  • Online_Desk_MP4_LQ

  • Online_Desk_WEBM_FullHD

  • Online_Desk_WEBM_HDReady

  • Online_Desk_ WEBM_LQ

  • Online_Mobile_MP4_HDReady

  • Online_Mobile_MP4_LQ

  • Online_Mobile_MP4_MQ

Aspect ratios

Moving forward, all content other than social media videos will be shot as 16:9. No crops will be created.

Social media videos will be shot in 9:16 by default. Further crops (1:1 and 4:5) will be created from the 9:16 master. 

Asset-specific ratios are defined in respective Asset chapters.

Sourcing files for localization

Localizations of the videos are outsourced to third party agencies. After your English master video has been approved, you need to provide the files on the right.

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Please note that in some cases, the UIs should be delivered fully localized or at least be filmed in a way the localization is possible later.

  • final MP4 with audio and OST

  • clean MOV without OST

  • clean MOV without OST and without voiceover (if applicable)

  • music files (if voiceover is included)

  • editable After Effects files (if applicable)

  • fonts, logos, original images (if applicable)

Usage rights

We must always have a clear statement of the usage rights for every video. Use this checklist to ensure your usage rights statement includes all the information required.

  • Medias: For online and instore (excluding broadcasting)

  • Territory: all

  • Picture (video) License period: 5 years (starting from first usage of the asset)

  • Sound (video) License period: Please refer to the AEG track’s license deal. In this case 5 years as aligned with picture video license.

  • Applies to both talents and agency rights

EML distribution

The usual workflow is that the agency provides master files and the producer shares a specific briefing import with the EML team, which then import the asset into EML.

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