STANDARD PRODUCT IMAGE
(SDA ONLY)
ASSET TYPE ON EML:
Product
KEYWORD TO FIND ON EML:
-
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EML CODE:
PA
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CONSUMER JOURNEY:
Discovery/Post Purchase/maintenance, depending on the C&A
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DESCRIPTION:
Product image, shot against white background
PRODUCT NEUTRALITY:
No
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PRODUCED FOR:
C&A
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ACTIVATION:
Website/Webshop
MAPPING:
Mapped per PNC
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ASPECT RATIO(S):
4:3 + 1:1/other aspect ratios upon request
WELLBEING & SDA - WIP
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
-
Is a standardized frontal or 3/4 shot of a product
-
Lighting should be uniform and natural
-
The entire product should be clearly visible and undistorted
-
Is always on a white background
-
Is always saved with transparency and a clipping path
CONSUMABLES & ACCESSORIES
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
-
Is a standardized frontal or 3/4 shot of a product
-
Lighting should be uniform and natural
-
The entire product should be clearly visible and undistorted
-
Square format
-
Is always on a white background
-
Is always saved with transparency and a clipping path
-
Is usually a single product. However, for bundles, it is desirable to show all products that are included
-
Is depicted without any packaging
-
Is depicted without any props (e.g. an oven tray shouldn't have muffins on it)