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Brand
Role of guidelines
Brand attributes
Tone of voice
Art direction
Logo
Colour collection
Typography
Locations
Props & Set styling
Food styling
Casting
Wardrobe
Lighting
Product neutrality
UI neutrality
Action
Cinematography
On-screen text (OST)
On-screen graphics (OSG)
Pictograms
App neutrality
Comparisons
CGI considerations
Colour grading
Music
Images
Technical requirements
Benefit image
E-com gallery image
E-com infographic
Key visual
Lifestyle image
In-situ image
Standard product image
Product detail image
Attractive product view
Social media content
Pictogram
Video
Technical requirements
Product video
USP video
Benefit video
BIC installation video
Design / range comm. video
How-to video
Social media video
Installation video
Resources
Downloads
Changelogs
More
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