PRODUCT DETAIL IMAGE
(SDA ONLY)
ASSET TYPE ON EML:
Product detail image
KEYWORD TO FIND ON EML:
-
EML CODE:
FA
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CONSUMER JOURNEY:
Discovery/Post Purchase/maintenance, depending on the C&A
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DESCRIPTION:
Created to explain product details
PRODUCT NEUTRALITY:
No
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ACTIVATION:
Website/packaging/printed material/POS
MAPPING:
On PNC level
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ASPECT RATIO(S):
4:3 + 1:1/other aspect ratios upon request
WELLBEING & SDA - WIP
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
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Focuses on a certain part of a product
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Should be always placed in a natural environment - not in a white studio background
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​Can be purely aesthetic and focus on a visually distinct feature of a product
-
Can also showcase a feature of a product in close detail
CONSUMABLES & ACCESSORIES
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
-
Can be purely aesthetic and focus on a visually distinct feature of a product
-
Can also showcase a feature of a product in close detail
-
Should be always placed in a natural environment - not in a white studio background
-
Can be shown with extra props
-
Can be shown in interaction with a human