Product detail image
SDA only
ASSET TYPE ON EML:
Product detail image
KEYWORD TO FIND ON EML:
-
EML CODE:
FA
​
​
CONSUMER JOURNEY:
Discovery/Post Purchase/maintenance, depending on the C&A
​
DESCRIPTION:
Created to explain product details
PRODUCT NEUTRALITY:
No
​
ACTIVATION:
Website/packaging/printed material/POS
MAPPING:
On PNC level
​
ASPECT RATIO(S):
4:3 + 1:1/other aspect ratios upon request
Wellbeing & SDA
Samples
Specific considerations for asset type
-
Focuses on a certain part of a product
-
Should be always placed in a natural environment - not in a white studio background
-
​Can be purely aesthetic and focus on a visually distinct feature of a product
-
Can also showcase a feature of a product in close detail
Consumables & Accessories
Samples
Specific considerations for asset type
-
Can be purely aesthetic and focus on a visually distinct feature of a product
-
Can also showcase a feature of a product in close detail
-
Should be always placed in a natural environment - not in a white studio background
-
Can be shown with extra props
-
Can be shown in interaction with a human