LIFESTYLE IMAGE
ASSET TYPE ON EML:
Lifestyle
KEYWORD TO FIND ON EML:
Lifestyle
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EML CODE:
SP
CONSUMER JOURNEY:
Inspiration/Discovery/Selection/Purchase
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DESCRIPTION:
Shows the benefit of using the product in a lifestyle element. Under this umbrella we also have images that are not showing the product in use, for example images of food or shots of fabrics. Decision on creative direction is based on the need and what it should say.
PRODUCT NEUTRALITY:
Depending on asset
ACTIVATION:
Instore/fairs/on request
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MAPPING:
No mapping, only tagging. No pic ref.
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STORY ASSET IS BASED ON:
By request from CMM
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ASPECT RATIO(S):
4:3 + 1:1/other aspect ratios upon request
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
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Show the benefit of using the product in a lifestyle element
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Not necessary to show the product in use, e.g. images of just food or shots of fabrics
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Decision on creative direction is based on the need and what it should say
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Key is visual appeal
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Can be a wide shot, medium shot or a close-up
other considerations - TBA