Installation video

ASSET TYPE ON EML:

Installation video

KEYWORD TO FIND ON EML: Installation video

EML CODE: IV

CONSUMER JOURNEY:

On-boarding/Ongoing. Mostly used by our service team and activated in our Installer app.

DESCRIPTION:

Video shot against white background. Showing how to install a product, step by step, within a specific furniture (cabinet, worktop, etc.). Language neutral. Brand elements are only shown in intro and outro.

PRODUCT NEUTRALITY:

ACTIVATION:

Installer app/YouTube

MAPPING:

According to PNC, based on category

STORY ASSET IS BASED ON:

From requestor (usually PL)

ASPECT RATIO(S):

16:9

LENGTH(S):

2-5 minutes, case by case

Samples

Principles

General

Showcases installation of a product step-by-step and is therefore fairly technical in nature
Is provided after the point of purchase
For a successful activation of the asset in the installer app, we need to produce a chaptering file in JSON format as well
Is usually live

Duration

Can be longer (easily 2-4 minutes)
Emphasis should be given on proper explanation, length is not a factor
Due to the longer duration, you might have to expand the existing music track. Edit it in a seamless way while avoiding repetitions.

Environment

Installation video is located in a natural white studio environment, with neutral lighting and colour grading
We should aim to have a professional AEG in-house installer

Process

Make sure to include all key installation steps but shorten their duration to essential actions in order to decrease the duration of the video
The video is without a copy or a voiceover but is supported by icons in the top right corner. The icons appear together with a chime.

Structure

Follows a common structure to ensure better legibility for the consumer. This increases brand recognition and attribution.
The video starts with an intro, followed by the body of the video which is used to communicate the main message, and ends with our logo and brand promise accompanied by our sound logo.
Individual building blocks of the video are described in greater detail in the following subchapters

Intro

Duration

4-6,5 seconds

OST - Subhead

Text: "How to install your"

OST - Headline

Text line 1: Brand + Product information + Product
Text line 2: Installation information
For a more in-depth information, please refer to this guide

OST technical specs

Follow here

Background

Is an AEG gradient
How to create the gradient in After Effects:
- Use the "Gradient ramp" effect
- Start color: #0e1414
- End color: #4a4a4c
- Start of ramp: 0.0, 540.0
- End of ramp: 1920.0, 540.0
- Add ramp scatter/noise to prevent banding
- You can rotate the gradient by 45° to make it more interesting
For other software, replicate the process as closely as possible