In-situ image
ASSET TYPE ON EML:
In-situ
KEYWORD TO FIND ON EML:
In-situ
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EML CODE:
M
CONSUMER JOURNEY:
Inspiration/Discovery/Selection/Purchase
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DESCRIPTION:
Show products in their natural environment (kitchen and laundry room).
PRODUCT NEUTRALITY:
No
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PRODUCED FOR:
MDA
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ACTIVATION:
Website in gallery view
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MAPPING:
PNC's of products shown
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STORY ASSET IS BASED ON:
By request from CMM
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ASPECT RATIO(S):
4:3
Samples
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Specific considerations for asset type
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In-situ images are images that show our products in situ, in an aspirational home setting
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We can show a natural combination of multiple products
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Product(s) should be heroized, e.g. by camera angle or by catching light
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However, the product should not be the sole focus of the image - it should be a natural part of the interior that catches the viewer's eye
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Showing talent is optional. If we show them, they should act naturally - not performing or artificial.
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If there is no talent, we can use balanced propping to introduce natural human warmth (e.g. a blanket on a chair)
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We usually shoot room sets from a frontal view or at a slight angle, with a wider lens to capture the entirety of the interior
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However, make sure no product is distorted by the lens or straighten the image in post production
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Interiors are rich and sophisticated, but uncluttered and with lots of space at the same time
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Colours inspired by the primary palette and the Colour Collection
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We introduce texture through the use of different materials: woods, metals, stone
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Backdrops can be used to create connection between indoor and outdoor
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You can use our existing locations (laundry room, kitchen, etc)
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Feel free to modify elements to match your artistic goal, such as moving props or changing light
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You can also design room sets from scratch if no suitable location exists, but be sure to follow general principles for locations, propping, lighting and colour
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