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E-COM INFOGRAPHIC

ASSET TYPE ON EML:

E-com infographic

 

KEYWORD TO FIND ON EML:

E-com infographic

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EML CODE:

IC

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CONSUMER JOURNEY:

Discovery/Selection


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DESCRIPTION:

Benefit image supported by copy and infographics. One image per benefit

 

PRODUCT NEUTRALITY:

Yes, when possible

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ACTIVATION:

Currently (june 2021) Amazon only

MAPPING:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

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STORY ASSET IS BASED ON:

Eden Benefit copy

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ASPECT RATIO(S):

1:1

SAMPLES

PSAASK22ICE00006.jpg
AEG_BacchusFL_InfoGraphic_DenimBlue_TM5.jpg

SPECIFIC CONSIDERATIONS FOR ASSET TYPE

​General info

  • Aspect ratio: 1:1

  • Resolution: 2000 x 2000 px

  • Colour profile: sRGB IEC 61966-2-1

  • Output file format to EML: TIFF
     

Layer structure in the TIFF file

  • If there are several color variants (most likely for WB or SDA), create layer comp for each color and name them Brand_Project_Benefitname_Colour

  • for example: AEG_Fiji_Maneuverability_DenimBlue

  • Layer comps should have the same name as the output file without extension. This will automatically happen if you use the “Export layer comps to files" script in Photoshop

  • If there is only 1 color variant, layer comps aren’t needed


Upload

  • The layered working file, TIFF or PSD, will then be uploaded to GST SharePoint site

  • When creating the briefing import file to EML, fill in the relevant information in column BB and include Media Localizations team in the email

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Other important information

  • Body copy should only have punctuation in the middle (if separating sentences) and not at the end

  • Text layers and graphics should always be editable

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Font

  • Typeface: Metric

  • Font tracking: 0

  • Font leading: auto

  • Font kerning: optical

  • Max. reduction in font size -10%

  • Avoid font size reduction if possible

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Layout - Accessory Infographics

  • ​Accessories with description:

    • Accessories on the left

    • Descriptions on the right

  • Leave white space between particular info blocks, so there is differentiation in what they’re indicating and describing

  • Images have no shadows

  • Background: pure white (R255 G255 B255)

  • Headline:

    • Typeface: Metric Medium

    • Size: 83px

    • Colour: AEG Carbon R14 G20 B20

  • Body:

    • Typeface: Metric Light

    • Size: 75px

    • Colour: AEG Carbon R14 G20 B20

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Layout - Feature Infographics

  • ​Product on the bottom

  • Maximum of 6 features
  • No shadows

  • ​Background: pure white (R255 G255 B255)

  • Headline:

    • Typeface: Metric Medium

    • Size: 75px

    • Colour: AEG Carbon R14 G20 B20

  • Body:

    • Typeface: Metric Light

    • Size: 67px

    • Colour: AEG Carbon R14 G20 B20

  • Disclaimer:

    • Typeface: Metric Light

    • Size: 33px

    • Colour: AEG Carbon R14 G20 B20

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