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Design / range
communication video
ASSET TYPE ON EML:
Product video
KEYWORD TO FIND ON EML: n/a
EML CODE: VI
CONSUMER JOURNEY:
Inspiration/Discovery
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DESCRIPTION:
Depending on asset. Inspirational video focusing on specific topic such as design, showcasing a range and/or communication project on a specific topic.
PRODUCT NEUTRALITY:
No
ACTIVATION:
Brand website/Product detail page in gallery view driven by PNC/ E-tailers/Social media Landing page/Website/Paid media
MAPPING:
Depending on asset
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STORY ASSET IS BASED ON:
case by case
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ASPECT RATIO(S):
16:9/other aspect ratios upon request
LENGTH(S):
10-45 seconds/other lengths upon request
Samples
Principles
TBA
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