DESIGN / RANGE COMMUNICATION VIDEO

ASSET TYPE ON EML:

Product video

KEYWORD TO FIND ON EML: n/a

EML CODE: VI

CONSUMER JOURNEY:

Inspiration/Discovery

DESCRIPTION:

Depending on asset. Inspirational video focusing on specific topic such as design, showcasing a range and/or communication project on a specific topic.

PRODUCT NEUTRALITY:

No

ACTIVATION:

Brand website/Product detail page in gallery view driven by PNC/ E-tailers/Social media Landing page/Website/Paid media

MAPPING:

Depending on asset

STORY ASSET IS BASED ON:

case by case

ASPECT RATIO(S):

16:9/other aspect ratios upon request

LENGTH(S):

10-45 seconds/other lengths upon request

SAMPLES

PRINCIPLES

TBA