Colour grading
Much of our colour palette is achieved right on set with lighting, set staging and propping. However, there are additional steps we take in post production to reinforce the AEG look and feel.
General principles
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Our brand is proudly red, and we have created a world around our colour
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Think of it as a red thread, tying together many diverse assets, ensuring greater cohesion, and stronger brand recall wherever our consumers encounter us
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We like images with nice visual clarity - avoid too dark blacks and overexposed highlights
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We allow some props to be eye grabbing
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Maintain colorimetry consistency
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Preserve natural skin tones as much as possible
Photo samples
Below you can find samples of photos with applied grading. Photos are a little sharper than videos but otherwise feature the same grading.
We have also included a patch of neutral grey to help you distinguish subtle differences in colour and tonality.
Note: Please consider specific technical requirements for delivery of still images, especially color profile.
Video samples
Below you can find samples of videos with applied grading. They are a little softer than photos but otherwise feature the same grading.
We have also included a patch of neutral grey to help you distinguish subtle differences in colour and tonality.
Note: Please consider specific technical requirements for delivery of videos.
Video samples old
Our old laundry room doesn't feature our dominant red and relies on a nice contrast between warm and cool tones. It aims for more subtle, natural colours with visual softness and less contrast. Below you can find samples of videos with applied grading.
We have also included a patch of neutral grey to help you distinguish subtle differences in colour and tonality.
