BRAND ATTRIBUTES
UNCOMPROMISING APPROACH TO INNOVATION
GREAT IS NOT GOOD ENOUGH
We lead by challenging convention and creating innovations that go beyond what you expect from appliances in your home.
We know you already master your skills.
We are here to help you take them even higher. With innovations that push the boundaries of what is achievable. And smart solutions engineered to learn and predict your needs and adapt to how you live.
And we always match sustainability with beauty and unparalleled performance, so you don’t have to compromise.
It’s time to forget outdated rules and trust your appliances.
RELENTLESSLY RESPONSIBLE
REDEFINING A BETTER TOMORROW
We create innovations that stand out today and help build a better tomorrow.
We are relentless in developing better
sustainable solutions, so you can raise your
expectations and never have to compromise.
We push for change through creating innovations that minimize environmental impact and enable new, more sustainable behaviour.
Because when we create responsible, built-to-last solutions, we also allow everyone who chooses AEG to make smarter choices for the environment.
OUR BRAND PERSONALITY
STAYING TRUE TO OURSELVES
Our personality is the articulation of the core character of AEG - our soul. It helps to guide and modulate every piece of communication we create.
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PASSIONATE
With a positive outlook on the future, we have an intrinsic sense of determination and the spirit to progress and succeed.
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FORWARD-THINKING
We never settle for good enough and always challenge the expected with the purpose to stand out today and help build a better tomorrow.
ASSURED
We act with integrity and we’re proud of our history of innovation.
For a more detailed overview of Brand attributes, follow the general AEG VBI guidelines.