BIC installation video

ASSET TYPE ON EML:

Product video

KEYWORD TO FIND ON EML: BIC

EML CODE: VI

CONSUMER JOURNEY:

Discovery/Selection

DESCRIPTION:

Video showing the installation as a benefit of the product. BIC/Best in Class is used to communicate our leading position on the market, related to the installation.

PRODUCT NEUTRALITY:

Depending on installation

ACTIVATION:

Sell in material/trade presentations/fairs

MAPPING:

Mapped to all PNC’s that have that specific feature or benefit, hence product neutrality

STORY ASSET IS BASED ON:

Eden benefit copy

ASPECT RATIO(S):

16:9/other aspect ratios upon request

LENGTH(S):

10-45 seconds/other lengths upon request

Samples

Principles

Is a benefit video that showcases an easy installation of a product as its benefit
Installation is always shown in-situ
Installation is shown step-by-step
Combines functionality and visual attractivity
Has a medium length
Can be product-neutral (or colour-agnostic) but not necessarily
Is provided after the point of purchase
Follows a common structure to ensure better legibility for the consumer. This increases brand recognition and attribution.
The video starts with an intro, followed by the body of the video which is used to communicate the main message, and ends with our logo and brand promise accompanied by our sound logo.