Benefit image
ASSET TYPE ON EML:
Benefit image
KEYWORD TO FIND ON EML:
Benefit
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EML CODE:
BI
CONSUMER JOURNEY:
Discovery/Selection
DESCRIPTION:
Supports the benefit copy by illustrating the benefit. One image per benefit.
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PRODUCT NEUTRALITY:
Yes, when possible
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ACTIVATION:
Brand website/Product detail page in gallery view driven by PNC & benefit module (images and text)/E-tailers/Social media. Top 3 benefits images (at least) are used on packaging for SDA/Wellbeing
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MAPPING:
Mapped to all PNC’s that have that specific feature or benefit, hence product neutrality. Connected to PIC Ref.
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STORY ASSET IS BASED ON:
Eden Benefit copy
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ASPECT RATIO(S):
4:3 & 1:1
Examples
Specific considerations for asset type
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Supports the benefit copy by clearly illustrating the benefit
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One image per benefit
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Story: based on Eden benefit copy
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Demonstrate the technology or the end result (benefit)
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Product neutral
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Color neutral for SDA and wellbeing
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App/UI-neutrality for products that have an app or a UI
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Utilize infographics to their full potential
Crops
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Make sure all OST and OSG are within the square crop area. Read more about image crops in Technical requirements
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English source defines font sizes, font styles, margins and breathing space. It’s our baseline for applying localization.
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Artwork size: min height of 3508px with the exception of the room set images where the min height is 7016px.
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Resolution (pixel density): 300ppi
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Color Profile: Adobe 1998 RGB
Font styles and settings:
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Typeface: Metric; Kerning: Optical; Leading: Auto; Tracking: 0
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Max. reduction in font size -10%. Remember to avoid font size reduction if possible.
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Colour: Carbon R:14 G:20 B:20, Red R:207 G:19 B:47
General considerations for asset type
Benefit comparison image
Benefit image can also be executed as comparison to communicate a difference between two ways of…(washing, drying, baking etc..)
This comparison can have different layouts - either a vertical split-screen or a side-by-side. In both cases left side is traditional and right side is an improvement by AEG. Pop-up text should be always added for clarity and framing should allow for 1:1 crop of the image. Vertical split screen is separated by white vertical line.
ASSET TYPE ON EML:
Comparison image
KEYWORD TO FIND ON EML: Comparison
EML CODE: MP
CONSUMER JOURNEY:
Discovery/Selection
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DESCRIPTION:
Created to communicate a difference between two ways of…(washing, drying, baking etc..) Often used as benefit image.
PRODUCT NEUTRALITY:
yes/does not apply
ACTIVATION:
Website, either in gallery view or in benefit view/ Instore POS material/Social media
MAPPING:
Mapped to all PNC’s that have that specific feature or benefit, hence product neutrality. Connected to the PIC Ref.
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STORY ASSET IS BASED ON:
Requested custom copy
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ASPECT RATIO(S):
Native