BENEFIT IMAGE

ASSET TYPE ON EML:

Benefit image

KEYWORD TO FIND ON EML:

Benefit

EML CODE:

CONSUMER JOURNEY:

Discovery/Selection

DESCRIPTION:

Supports the benefit copy by illustrating the benefit. One image per benefit.

PRODUCT NEUTRALITY:

Yes, when possible

ACTIVATION:

Brand website/Product detail page in gallery view driven by PNC & benefit module (images and text)/E-tailers/Social media. Top 3 benefits images (at least) are used on packaging for SDA/Wellbeing

MAPPING:

Mapped to all PNC’s that have that specific feature or benefit, hence product neutrality. Connected to PIC Ref.

STORY ASSET IS BASED ON:

Eden Benefit copy

ASPECT RATIO(S):

4:3 & 1:1

SAMPLES

SPECIFIC CONSIDERATIONS FOR ASSET TYPE

Supports the benefit copy by clearly illustrating the benefit
One image per benefit
Story: based on Eden benefit copy
Demonstrate the technology or the end result (benefit)
Product neutral
Color neutral for SDA and wellbeing
App/UI-neutrality for products that have an app or a UI
Utilize infographics to their full potential

Crops

Make sure all OST and OSG are within the square crop area. Read more about image crops in Technical requirements

English source defines font sizes, font styles, margins and breathing space. It’s our baseline for applying localization.
Artwork size: min height of 3508px with the exception of the room set images where the min height is 7016px.
Resolution (pixel density): 300ppi
Color Profile: Adobe 1998 RGB

Font styles and settings:

Typeface: Metric; Kerning: Optical; Leading: Auto; Tracking: 0
Max. reduction in font size -10%. Remember to avoid font size reduction if possible.

Colour: Carbon R:14 G:20 B:20, Red R:207 G:19 B:47

GENERAL CONSIDERATIONS FOR ASSET TYPE

Technical Requirements

BENEFIT (COMPARISON) IMAGE

Benefit image can also be executed as comparison to communicate a difference between two ways of…(washing, drying, baking etc..)
This comparison can have different layouts - either a vertical split-screen or a side-by-side. In both cases left side is traditional and right side is an improvement by AEG. Pop-up text should be always added for clarity and framing should allow for 1:1 crop of the image. Vertical split screen is separated by white vertical line.

ASSET TYPE ON EML:

Comparison image

KEYWORD TO FIND ON EML: Comparison

EML CODE: MP

CONSUMER JOURNEY:

Discovery/Selection

DESCRIPTION:

Created to communicate a difference between two ways of…(washing, drying, baking etc..) Often used as benefit image.

PRODUCT NEUTRALITY:

yes/does not apply

ACTIVATION:

Website, either in gallery view or in benefit view/ Instore POS material/Social media