ATTRACTIVE PRODUCT VIEW
(SDA ONLY - work in progress)
ASSET TYPE ON EML:
Attractive product view
KEYWORD TO FIND ON EML:
XX
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EML CODE:
L
CONSUMER JOURNEY:
-
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DESCRIPTION:
Product in home environment. Used as packaging image for ELX (but not for AEG).
PRODUCT NEUTRALITY:
No
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PRODUCED FOR:
SDA and WELLBEING
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ACTIVATION:
On our websites, usually on the gallery view, packaging for ELX, and on ecommerce.
MAPPING:
-
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ASPECT RATIO(S):
This image is used in Amazon A+ content as a hot spot image. For this purpose it needs to be possible to crop the image to a 1464x600 pixels while still seeing the full product.
SAMPLES
SPECIFIC CONSIDERATIONS FOR ASSET TYPE
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A more attractive single product view than just a standard product image
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Entire product should be visible
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Choose a camera angle that is interesting yet not unnatural
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Show product’s material and finish
other considerations - TBA