Action

• ​Talents are in their home so the movement should be confident with a realistic feeling 

• Operating different machines should be smooth and effortless

• Occupying space is important by the talents and it should be achieved by them moving through different rooms with precise actions (moving objects , arranging things on the shelves, having a cup of tea...)

• Movement should be choreographed and in sync with camera movements to enforce the visual effect of the scenes

• Talents are not looking at the camera to give the feeling that the viewer is taking part in their everyday life

• Talents can eventually interact with the camera by looking at it at the beginning or at the end of the scene to give the viewers feeling of being a part of AEG community

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Compared to media content PACS is:

 

• Self-assured

• Warm, not arrogant 

• Less prominent, more like a prop, less significant, for human presence and creating a link to the media content

• Less performing and more intimate

• More interacting than acting on their own

• Less emotional approach: less playful shots, less attention grabbing shots 

• Not too cold but also not overboard 

• Never arrogant attitude - the talent needs to have attitude but also appear friendly and warm

• Authentic, not posed

• Unexpected moments or interaction, but not over the top - to be applicable to just some asset types

• Showing human interaction and confidence with the innovative technology

• Scenes showing two talents should be natural and not too artificial and playful but also not too cold at the same time

• Not too staged or even fake