ACTION

We want to show how our products improve the lives of our customers. They are the ambitious achievers - expect more from our products and aim higher.

Talents are in their home so the movement should be confident with a realistic feeling
Operating different machines should be smooth and effortless
Occupying space is important by the talents and it should be achieved by them moving through different rooms with precise actions (moving objects , arranging things on the shelves, having a cup of tea...)
Movement should be choreographed and in sync with camera movements to enforce the visual effect of the scenes
Talents are not looking at the camera to give the feeling that the viewer is taking part in their everyday life
Talents can eventually interact with the camera by looking at it at the beginning or at the end of the scene to give the viewers feeling of being a part of AEG community

Compared to media content PACS is:

Less prominent, more like a prop, less significant, for human presence and creating a link to the media content
Less performing and more intimate
More interacting than acting on their own
Less emotional approach: less playful shots, less attention grabbing shots
Not too cold but also not overboard
Never arrogant attitude - the talent needs to have attitude but also appear friendly and warm
Authentic, not posed
Unexpected moments or interaction, but not over the top - to be applicable to just some asset types
Showing human interaction and confidence with the innovative technology
Scenes showing two talents should be natural and not too artificial and playful but also not too cold at the same time
Not too staged or even fake